Robert (Bob) Willard is the Senior Manager of Global Service Accounts and Customer Experience at Coherent, Inc., a Leader in the Photonics Industry.  With >25 years of direct customer facing experience in both laser sales and service he has a unique view of the challenges companies’ encounter identifying and understanding customer service needs and expectations. As a US Army veteran, he is a proven leader who challenges individuals, teams, and departments to work together and meet, and when possible, exceed our customers’ expectations.