This hands-on workshop helps service leaders move beyond sporadic campaigns and truly integrate service marketing into how their organizations sell, deliver, and support value. Drawing on real-world lessons from Robert Brown, Regional Manager, Performance Support at Karl Storz North America, attendees will learn how to position their technicians and service teams as trusted brand ambassadors, connect service outcomes to compelling marketing narratives, and partner more effectively with corporate marketing to drive measurable growth and loyalty. You'll leave with practical ways to translate day-to-day service interactions into pipeline, renewals, and advocacy.

• Reframing field service teams as frontline marketers who build trust, drive upsell and reinforce your brand with every visit.
• Developing simple, repeatable plays to capture service stories, data, and wins and turn them into campaigns marketing actually wants to amplify.
• Creating a blueprint for aligning service, sales, and marketing around shared metrics so "ad hoc help" becomes a sustained growth engine