Naimish Rajyaguru | Field Service East

Field Service East 2025

August 25 - 27, 2025

JW Marriott Orlando Grande Lakes, FL

Naimish Rajyaguru

National Service Head Symphony Limited

Naimish Rajyaguru, National Service Head at Symphony Limited, the global leader in evaporative cooling solutions, is a trailblazer in customer service and operational excellence. An engineering graduate with a postgraduate degree in marketing management, Naimish brings over three decades of expertise in revenue generation, sales, media, and after-sales operations. His illustrious career includes transformative leadership roles at global giants like LG, Whirlpool, and Videocon d2h, where he redefined service standards and drove innovation.

At Symphony, Naimish spearheads a nationwide service network, orchestrating a team of over 4,500 engineers and 1,000 Authorized Service Providers to deliver seamless, cutting-edge solutions across India. Renowned for his strategic vision, he has revolutionized call registration processes with API-driven automation, setting new benchmarks in efficiency and customer satisfaction. A master negotiator and dynamic presenter, Naimish excels at forging strategic partnerships and leading cross-functional teams to design and launch groundbreaking business solutions in the consumer durables and DTH industries.

A sought-after thought leader, Naimish captivates audiences with his insights on operational excellence, network planning, and customer-centric innovation. Honored as chairperson, speaker, and moderator at the prestigious Service Conference Singapore, he has inspired global audiences with his forward-thinking strategies. His ability to drive consensus across multi-organizational levels and deliver transformative outcomes makes him a standout voice at the WBR Service Conference East.

Day 1: The AI-Powered Service Revolution

9:50 AM Panel: The Human Touch in a Digital World: Balancing Automation with Personal Service

In today’s rapidly digitizing service landscape, finding the right balance between technological efficiency and genuine human connection is more critical than ever. This expert panel brings together leaders from across the service industry to explore how organizations can harness the power of automation while preserving the personal touch that builds lasting customer relationships. Drawing on their collective experience, the panelists will share practical approaches for integrating advanced technology with emotionally intelligent service delivery.

Key Takeaways:

  •  Discover how leading organizations are designing service models that combine the speed and scalability of AI with the empathy and critical thinking of skilled human agents.
  •  Learn why emotional intelligence is a cornerstone of exceptional customer service in the digital age.
  • Explore how customer feedback and behavioral data can be leveraged to continually refine the balance between automation and human interaction. 

Day 3: Optimizing Aftermarket Operations: Navigating Complexities in Parts, Pricing, and Warranty

9:30 AM Panel: Maximizing Aftermarket Efficiencies with AI; Driving Productivity & Profit

This panel explores how artificial intelligence is fundamentally reshaping the aftermarket industry, with a focus on driving productivity and profitability across key business functions. The discussion will highlight real-world applications of AI-including predictive analytics for maintenance, AI-driven inventory management, automated customer service, and supply chain optimization-demonstrating how these technologies are transforming traditional aftermarket models into agile, data-driven operations. Panelists will share their hands-on experience implementing AI across global service networks, offering practical insights on overcoming integration challenges, maximizing ROI, and leveraging advanced analytics for continuous improvement. Attendees will gain a comprehensive understanding of how AI can be used not just for automation, but for smarter decision-making, improved demand forecasting, and delivering a best-in-class customer experience. The conversation will also address the future of AI in aftermarket services, including emerging trends and strategies for staying ahead in a rapidly evolving marketplace.

Key Takeaways:

  • Implement AI-driven predictive analytics to anticipate equipment failures, optimize maintenance schedules, and reduce unplanned downtime-boosting both efficiency and customer satisfaction
  • Leverage AI-powered inventory management to enhance demand forecasting, minimize stockouts and excess inventory, and ensure the right parts are available at the right time-driving cost savings and improved service levels
  • Automate customer service and data processes with AI tools such as chatbots, smart manuals, and natural language search, enabling faster response times, higher data accuracy, and a more seamless customer experience

11:00 AM Warranty Basics: Streamlining Processes and Reducing Costs in Field Service

The session will detail how automation, data integration, and unified platforms can transform warranty processes-making claims handling faster, more accurately, and less costly. By leveraging advanced warranty management software, field service organizations can automate warranty registration, streamline claims processing, and ensure technicians have real-time access to warranty coverage in the field, all of which reduce manual errors and administrative overhead.

Attendees will learn how analyzing warranty data can reveal product defect patterns and customer pain points, empowering organizations to proactively improve product quality and reduce future claims. The session will also highlight the benefits of fully integrating warranty management with field service platforms, enabling seamless coordination between customer service, technicians, and inventory management for faster resolutions and higher customer satisfaction. Real-world examples will illustrate how these strategies lead to measurable cost savings, improved service delivery, and a stronger competitive edge.

Key Takeaways:

  • Automate warranty processes with modern software to streamline claims, reduce manual errors, and improve customer response times
  • Leverage data-driven insights from warranty analytics to identify recurring issues, enhance product quality, and prevent unnecessary claims
  • Integrate warranty management with field service platforms to provide technicians with mobile access to warranty data, optimize scheduling, and enable efficient, unified service delivery

1:45 PM Track B: Working Group: Panel: Career Pathways in Field Service Trades: Opportunities and Challenges

This interactive session provides a comprehensive look at the diverse and evolving career pathways available within the field service trades, from entry-level technician roles to advanced leadership and specialized positions. Attendees will gain practical insights into the many opportunities for advancement in this dynamic sector-including roles in maintenance, logistics, operations, and technical specialties-while also addressing the real-world challenges that professionals encounter as they progress in their careers. Panelists will share their experiences on topics such as the importance of certifications, the value of hands-on learning, strategies for overcoming workforce shortages, and how to leverage technology and continuous education for career growth. They will also address the current high demand for skilled trades professionals, the impact of automation and digital transformation, and the need for adaptability in a rapidly changing industry.

Key Takeaways:

  • Discover multiple entry points and advancement opportunities in field service trades, from technician to management, and learn how to tailor your career journey to your strengths and interests
  • Gain actionable strategies for addressing common obstacles such as skills gaps, talent shortages, and the pressures of a rapidly evolving work environment
  • Learn the importance of ongoing training, certifications, and embracing new technologies to stay competitive and achieve long-term job satisfaction and career success

3:35 PM Panel: Ask the Experts Wrap-Up

As the conference draws to a close, the “Ask the Experts Wrap-Up” panel brings together leading voices in field service management to reflect on the industry’s rapid evolution and chart the path forward. Panelists will share their perspectives on the most significant trends, persistent challenges, and emerging opportunities shaping the future of field service. The discussion will spotlight how technologies like AI, IoT, and mobile solutions are not just transforming service delivery, but also redefining customer expectations, workforce strategies, and operational efficiency.

Panelists will address the impact of a shrinking skilled workforce, the ongoing need for digital transformation, and the rise of automation and predictive maintenance. They’ll offer practical insights into how organizations can leverage AI for smarter scheduling and asset management, use IoT for predictive service and real-time diagnostics, and implement mobile-first solutions to empower technicians and enhance customer experiences. The conversation will also touch on the importance of continuous learning, cybersecurity, and sustainability as key pillars for future-ready field service organizations

Key Takeaways:

  • Embrace emerging technologies-Integrate AI, IoT, and mobile platforms to automate workflows, enable predictive maintenance, and deliver faster, more proactive service that meets rising customer expectations
  • Prioritize workforce development-Invest in recruiting, upskilling, and supporting technicians with digital tools and knowledge-sharing platforms to address talent shortages and maintain high service quality
  • Build operational resilience-Adopt flexible, data-driven strategies to navigate complexity, ensure cybersecurity, and drive sustainable growth in a rapidly changing field service landscape

Check out the incredible speaker line-up to see who will be joining Naimish.

Download The Latest Agenda