As a result market volatility many service leaders are under pressure to prove that contracts, and outcome-based models are not just operational necessities but supporting profitable growth. In this keynote Kenda will share how Cynosure has moved beyond break-fix and cost-center thinking to design monetization strategies that protect margins, deepen customer relationships, and unlock new recurring revenue from your installed base. You'll learn how to align services, product design, and data across across the organization contributes to long-term value—not just the next dispatch.

Key takeaways