John Tocado | Field Service East

Field Service East 2025

August 25 - 27, 2025

JW Marriott Orlando Grande Lakes, FL

John Tocado

Principal Analyst- Systems Development JLG

John Tocado brings over 25 years of deep expertise in contact center technologies and is currently spearheading AI and machine learning initiatives at JLG Industries, a global leader in aerial work platforms and telehandlers. As Principal Analyst for Advanced Analytics, John manages the contact center technologies that support JLG's worldwide customer base, with particular focus on implementing cutting-edge AI and machine learning solutions.

In his unique role, John serves as the bridge between business needs and technological innovation, wearing multiple hats as Business Analyst, Project Manager, Team Lead, and Developer. He reports directly to the Segment IT Director and has been instrumental in modernizing JLG's customer service infrastructure, including the recent successful migration of contact center operations to cloud-based telephony services integrated with Salesforce Service Cloud Voice.

John's current focus on discovering and implementing machine learning applications in the contact center environment makes him uniquely positioned to share practical insights with field service organizations. His hands-on experience with AI/ML projects, combined with his extensive background in computer telephony engineering and cross-functional team leadership, provides him with both the technical depth and business acumen essential for successful technology transformation.

Throughout his career, John has consistently led high-pressure, mission-critical telecommunications and network troubleshooting efforts, developing the problem-solving skills and crisis management expertise that field service providers face daily. His experience ranges from Fortune 500 companies like IBM and MCI to specialized consulting roles, giving him a comprehensive understanding of how technology solutions scale across different organizational structures.

As a former Dale Carnegie instructor, John combines his technical expertise with proven communication and training abilities, making complex AI and machine learning concepts accessible to business leaders and operational teams alike.

Day 1: The AI-Powered Service Revolution

9:30 AM Keynote: Building Your AI Roadmap: From Pilot to Enterprise-Wide Adoption

The session will explore how organizations can move beyond one-off AI implementations to achieve readiness for service-wide adoption. Drawing on real-world experience, John will outline the critical steps and considerations for building a scalable AI roadmap. As Principal Analyst for Systems Development at JLG Industries since 2015, John has played a pivotal role in modernizing the North American Technical Support contact center. Over the past two years, he has led the development and deployment of an AI/ML solution. In this keynote, John will discuss the journey from isolated AI pilots to enterprise-wide adoption, focusing on practical strategies and lessons learned from JLG’s transformation.

Key Takeaways:

  • Prioritizing use cases: Learn how to identify and rank AI opportunities that align with your organization’s service goals and deliver measurable impact.
  • Creating a rollout plan: Discover how to design a phased AI deployment strategy that supports your business objectives and adapts to evolving needs.
  • Assessing AI readiness: Gain insights into evaluating your current capabilities, data infrastructure, and change management requirements to ensure successful AI integration.

Day 2: Exploring Service Business Model & Value Creation: Mastering Service Contract Execution

1:35 PM Track A: Predictive Maintenance - Transforming Reactive Service into Proactive Solutions

In an era where unplanned downtime can cost industries thousands per hour, predictive maintenance is revolutionizing field service operations by leveraging AI, IoT, and machine learning to anticipate equipment failures before they occur. By deploying IoT sensors to monitor real-time equipment health and feeding this data into advanced algorithms, organizations can transition from reactive, break-fix models to proactive, data-driven strategies that reduce downtime, lower maintenance costs, and enhance customer satisfaction. This session delves into the mechanics of predictive maintenance, showcasing how real-time analytics and machine learning enable precise failure forecasting, optimized resource allocation, and outcome-based service models. Through real-world case studies, attendees will explore successful implementations across industries, learn how to measure the impact of predictive strategies, and gain insights into overcoming common challenges such as data silos, cultural resistance, and integration complexities.

Key takeaways:

  • Use AI and IoT to predict equipment failures early, reducing downtime by up to 50% and cutting maintenance costs by 30%.
  • Shift to outcome-based service contracts focused on uptime guarantees to increase customer loyalty and enable premium pricing.
  • Start predictive maintenance initiatives with high-value assets and foster cross-team collaboration for successful, scalable implementation.

Day 3: Optimizing Aftermarket Operations: Navigating Complexities in Parts, Pricing, and Warranty

1:15 PM Track A: Working Group: Customer Self-Service Portals

This interactive working group session explores how field service organizations can design and implement customer self-service portals that deliver both efficiency and personalized support. Participants will discuss strategies for providing customers with convenient self-service options-such as appointment scheduling, real-time technician tracking, and access to FAQs-while ensuring the experience remains engaging and human-centered. The session will highlight the latest best practices for integrating automation, such as AI-driven chatbots and automated notifications, with opportunities for live agent support when customers need more tailored assistance.

Key Takeaways:

  • Implement automation for routine tasks-like scheduling and status updates-to boost efficiency and free up staff for high-value, personalized interactions
  • Integrate self-service portals with live support options, ensuring customers can easily transition from automated help to human assistance when needed
  • Leverage customer data and feedback to personalize the portal experience, strengthen relationships, and continuously improve service delivery

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda