Field Service Orlando 2025

August 25 - 27, 2025

JW Marriott Orlando Grande Lakes, FL

John Tocado

Principal Analyst JLG

John Tocado is a seasoned technologist who has spent the last 2 years adding a technical understanding of Artificial Intelligence (AI) and Machine Learning (ML) to his 30 years of contact center experience. As Principal Analyst for Systems Development at JLG Industries since 2015, he has been instrumental over the last two years developing an AI/ML solution for the company's North American Technical Support contact center. Notably, John facilitated the introduction of ChatGPT to select employees, was involved in the creation of the first AI/ML strategic whitepaper and has presented on AI/ML advancements to JLG's executive leadership, including the CEO and VP of Data Technology.

John's expertise encompasses AI/ML project leadership, computer telephony engineering, business analysis, and project management. His prior roles include Senior Telephony Engineer contracting for IBM on the Sprint account and Contract Project Manager at PPL, where he led cross-functional teams in deploying and troubleshooting complex technological solutions.

Holding a Master's in Restorative Practices and Youth Counseling from the International Institute for Restorative Practices and a Bachelor's in Economics from Marshall University, John combines technical acumen with strong interpersonal skills. A certified Dale Carnegie Instructor, his certifications include Data Science and Machine Learning from Great Learning, Machine Learning Engineering for Production (MLOps) from Coursera, and Advanced Certified ScrumMaster (A-CSM) from Scrum Alliance.

An advocate for continuous learning, John has attended MIT's EmTech Digital and Future Compute conference where he first became aware of the promise of commoditized machine learning and how it might be implemented for Field Service. His unique blend of technical expertise and emotional intelligence positions him to effectively bridge the gap between AI engineers and business stakeholders, driving successful real-world solutions in the AI/ML space.

Day 1: The AI-Powered Service Revolution

9:00 AM Keynote: Building Your AI Roadmap: From Pilot to Enterprise-Wide Adoption

The session will explore how organizations can move beyond one-off AI implementations to achieve readiness for service-wide adoption. Drawing on real-world experience, John will outline the critical steps and considerations for building a scalable AI roadmap. As Principal Analyst for Systems Development at JLG Industries since 2015, John has played a pivotal role in modernizing the North American Technical Support contact center. Over the past two years, he has led the development and deployment of an AI/ML solution. In this keynote, John will discuss the journey from isolated AI pilots to enterprise-wide adoption, focusing on practical strategies and lessons learned from JLG’s transformation.

Key Takeaways:

  • Prioritizing use cases: Learn how to identify and rank AI opportunities that align with your organization’s service goals and deliver measurable impact.
  • Creating a rollout plan: Discover how to design a phased AI deployment strategy that supports your business objectives and adapts to evolving needs.
  • Assessing AI readiness: Gain insights into evaluating your current capabilities, data infrastructure, and change management requirements to ensure successful AI integration.

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda