In this session, Franklin Maxson, Vice President Services, NAM at Socomec, will explore practical ways to create one unified commercial engine—where sales, service, and support share a common language, targets, and value story across the full product lifecycle. Attendees will learn how to position service as a growth lever in power and energy applications, align incentives across teams, and design offers that seamlessly connect product performance with long-term service outcomes

With retirements accelerating and demand for skilled field talent rising, many service organizations are realizing they can't simply hire from competitors forever. This panel brings together leaders who are building multi channel pipelines—tapping veterans' technical and leadership skills, partnering with trade schools and apprenticeship programs, and engaging K 12 and community colleges to introduce field service as a modern, tech forward career. Panelists will share how they position service roles to veterans and students, translate military and vocational experience into clear entry steps, and structure partnerships with schools, the military, and workforce boards so efforts scale beyond one off campus visits. Attendees will leave with practical ideas, funding and partnership models they can use to build their own long term workforce pipeline

Key discussion includes: