Dr. Angela Thomas
Professor of Marketing and Business IT Purdue University
August 10, 2026
4:20 PM Track B: Workshop: AI Falls Flat When Your Service Data Is Out of Whack: The Orchestration Playbook
Everyone wants AI to transform service. However, most organizations are quietly discovering the same uncomfortable truth: AI doesn't fail because the models are weak. It fails because the data foundation is broken. In this provocative, deep-dive workshop, the curtain pulls back the curtain on why service AI initiatives stall, plateau, or never scale beyond a pilot, and what leaders must do differently to unlock real ROI.
Drawing on two decades of enterprise experience across GE HealthCare, Medtronic, and Thermo Fisher, Dr. Thomas reveals the data orchestration blueprint that separates hype from impact. You'll learn how to unify asset, service, field, customer, and financial data into a single, AI ready layer; how to redesign operating models so AI can actually work; and how to align technicians, dispatch, IT, and finance around a shared view of value.
This is not another "AI future" workshop. It's a playbook for leaders who are done with pilots and ready for performance, practical, direct, and built for organizations that want AI to drive uptime, revenue, and customer experience at scale.
If you're serious about making AI work in service, this is the session you don't want to miss.
Check out the incredible speaker line-up to see who will be joining Dr. Angela.
Download The Latest Agenda