Carly Kroll | Field Service East

Carly Kroll

Carly Kroll

Product Marketing Manager Timefold

Carly Kroll is product marketing manager at Timefold, bringing nearly a decade of B2B SaaS experience in the field service space. She loves making technical topics accessible to any audience. Stop by booth 10 to talk through your biggest scheduling challenges and see how Timefold can help.

August 10, 2026

11:35 AM AI Labs: Build vs. Borrow: Knowing When to Bring In the AI Experts

Great companies know what they're great at, and what they're not. Building every capability in-house sounds appealing, but it pulls focus from your core product and rarely scratches the surface of hard problems. In this session, ServiceTrade shares why it chose to partner with Timefold, the experts in schedule optimization, rather than build routing and scheduling from scratch. Learn how knowing your strengths, being honest about your gaps, and bringing in the right specialists makes the whole product stronger. Do what you do best; partner for the rest.

Check out the incredible speaker line-up to see who will be joining Carly.

Download The Latest Agenda