Bruce Nelson

Vice President Strategic Initiatives HYTEC

Bruce has held many executive level positions in the service industry, with 3 decades of experience in leading large teams to success in achieving consistent revenue and profit goals, while improving customer KPIs and customer satisfaction scores.

He was in many positions with Lanier, Ricoh, NCR and now Hytec developing Strategy and innovative plans for continuous improvement and growth. His responsibilities over this time included roles over dealer service, back-office support services, field operations for 4500 technicians and over 11,000 Managed Service employees.

At Lanier, he led a dealer service division, responsible for the support of all national Lanier dealers. At Lanier he also led the support services team, a highly talented group responsible for parts management, technical support, engineering, training, call centers, publications, websites, and automation.

When Lanier and Ricoh merged, Bruce was promoted to lead even larger teams in the same support arena. A few years later, Ricoh purchased IKON and that team continued to grow, innovate, and automate for improved support, all while reducing cost by millions. This was done by adding automation for customers and technicians, including a patented support model.

He held a global leadership position with NCR over field service, responsible for technicians and the support of all products in North America.

In his current role, Bruce is responsible for the Strategic Initiatives at Hytec. This includes growing the incredible service depot and PCB repair delivery model Hytec has, with over a 90% market share in the imaging space. This role has led to the growth in servicing ATMs, Point of Sale devices, kiosks, cash recycling and elevators.