Brian Bachofner | Field Service East

Field Service East 2025

August 25 - 27, 2025

JW Marriott Orlando Grande Lakes, FL

Brian Bachofner

VP of Product Marketing Neuron7

Brian Bachofner is a seasoned marketing executive with over 15 years of experience scaling SaaS companies. As CMO at MapAnything, he helped grow the business from $7M to a successful acquisition by Salesforce. At Salesforce, he led global product marketing for Sales Cloud, and led PMM for Field Service during the ClickSoftware acquisition. Most recently, Brian transformed ServiceTrade’s go-to-market strategy as head of Marketing and RevOps, shifting from outbound-led sales to a balanced approach through clear messaging and a relentless focus on winning their ICP.

Day 2: Exploring Service Business Model & Value Creation: Mastering Service Contract Execution

11:25 AM Technology and Partner-Led Roundtables

Table #1- From AI Strategy to Success: Transforming Field Service with Turn-by-Turn Resolutions 

Brian Bachofner, VP Product Marketing, Neuron7.ai 

Table #2- AI-Driven Decision Intelligence for Optimized Field Service Productivity and Efficiency

Dhruv Desai, Solutions Consultant, Circuitry.ai

Mark Hessinger, Field Service Global Leader

Table #3- Adding the ‘P’ to Your P&L: How Unified Service & Aftermarket Drive Predictable Growth

Karo Sadowicz, Director of Product Marketing, Syncron 

Table #4- Field Service Modernization: How do you stack up against your peers?

Brett Buresh, Field Service Leader Senior Manager, Deloitte Consulting LLP

Table #5- AI Agents as your Service teammate

Kay Narayanan, CEO, Ascendo.AI

Table #6- - Mentor in the Machine: How AI Amplifies Field Service Mastery

Greg Lush, VP Field Service Innovation, Calian 

 

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda