August 25 - 27, 2025
JW Marriott Orlando Grande Lakes, FL
Brian Bachofner is a seasoned marketing executive with over 15 years of experience scaling SaaS companies. As CMO at MapAnything, he helped grow the business from $7M to a successful acquisition by Salesforce. At Salesforce, he led global product marketing for Sales Cloud, and led PMM for Field Service during the ClickSoftware acquisition. Most recently, Brian transformed ServiceTrade’s go-to-market strategy as head of Marketing and RevOps, shifting from outbound-led sales to a balanced approach through clear messaging and a relentless focus on winning their ICP.
Technology and Partner-Led Roundtables
Table #1- From AI Strategy to Success: Transforming Field Service with Turn-by-Turn Resolutions
Brian Bachofner, VP Product Marketing, Neuron7.ai
Table #2-AI-Driven Decision Intelligence for Optimized Field Service Productivity and Efficiency
Dhruv Desai, Solutions Consultant, Circuitry.ai
Mark Hessinger, Field Service Global Leader
Table #3- Adding the ‘P’ to Your P&L: How Unified Service & Aftermarket Drive Predictable Growth
Karo Sadowicz, Director of Product Marketing, Syncron
Table #4- TBD
Table #5- TBD
Table #6- TBD
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest Agenda