Why We Sponsor Field Service: A Sponsor's Perspective from IFS
"If we know that the content is going to be high quality and thought leadership-based, and that it will satisfy our budget and drive people to the show, we can see that there's a lot of value in it."
Marketing Manager - Enterprise Service Management
IFS North America
Kristina's Field Service East Story At a Glance
The Challenge: Getting the Right Kind of Exposure
Field Service is the only event where we get more for less, and we get access to all sorts of industries. The structure and content of the event attracts multiple industries and covers broad bases. This is why we invest in Field Service: not only does it give us great exposure, but it does so in a context of thought leadership.
Exposure, Networking, & Thought Leadership at Field Service
It can be a struggle for businesses to stand out in the field service space. IFS is relatively new to the field service market, so for our brand, that layer of identification is very valuable to us at this show. People can walk down the hall at Field Service and see our banner, and that effect is important. But we also like the event because of its thought leadership, which attracts many companies across different verticals. And those attendees leave the show having taken away some learning, and that’s what we like because we’re definitely not interested in being there to try and shove software down people’s throats.
As a company, we try to be down to earth, rather than cutthroat. The networking is vital to us, because we are able to make relationships, because that’s what matters. When we decide whether or not to attend a conference, we look for the quality of the attendees, as well as the strength of the agenda. The content is especially important when we consider whether or not we will attend again down the line. If we know that the content is going to be high quality and thought leadership based, and that it will justify our budget and drive people to the show, we can see that there’s a lot of value in it.